First Place Winners
Best Marketing and Communications to Increase Ridership or Sales
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Title
OC Bus 360° Ride the “Blank” Bus Ridership Campaign Entrant
Orange County Transportation Authority Effectiveness StatementEntry Materials
Title
TriMet's Marketing Campaign to Introduce New E-Fare System Hop Fastpass Entrant
Tri-County Metropolitan Transportation District of Oregon (TriMet) Effectiveness StatementEntry Materials
Electronic Media
Title
Pace Campaign Increasing Ridership on the New Express Lane Bus Entrant
Pace Suburban Bus Effectiveness StatementEntry Materials
Partnership
Title
Partnership between Société de transport de Montréal (STM) and Society for the Celebrations of Montréal’s 375th Anniversary Entrant
Societe de transport de Montreal Effectiveness StatementEntry Materials
Print Media
Title
El Dorado Park & Ride - Grand Opening - Print Entrant
Metropolitan Transit Authority of Harris County Effectiveness StatementEntry Materials
Shoestring Tactic
Title
EASY Perks MDT's loyalty program to thank transit riders, and support local businesses Entrant
Miami-Dade Transit Effectiveness StatementEntry Materials
Special Event
Title
MARTA’s 5th Annual “Dump The Pump” Scavenger Hunt Entrant
Metropolitan Atlanta Rapid Transit Authority Effectiveness StatementEntry Materials
Title
Super Bowl LI - Ridership Event Entrant
Metropolitan Transit Authority of Harris County Effectiveness StatementEntry Materials