First Place Winners
Best Marketing and Communications to Increase Ridership or Sales
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Comprehensive Campaign
Title
TransLink - Evergreen Means GO Campaign - New Skytrain Line Entrant
South Coast British Columbia Transportation Authority (TransLink)
Effectiveness StatementEntry Materials
Electronic Media
Title
Redesign of the HART Website (www.goHART.org) & Creation of a Mobile Website Entrant
Hillsborough Area Regional Transit Authority (HART)
Effectiveness StatementEntry Materials
Partnership
Title
Omnitrans and National Orange Show Event Partnership Entrant
OMNITRANS
Effectiveness StatementEntry Materials
Print Media
Title
I5 Billboard Entrant
Southern California Regional Rail Authority (SCRRA)
Effectiveness StatementEntry Materials
Shoestring Tactic
Title
C-TRAN - Summer Blast Pass campaign Entrant
Clark County Public Transportation Benefit Area Authority (C-TRAN)
Effectiveness StatementEntry Materials
Social Media
Title
Spokane Transit Authority - Social Media Campaign Entrant
Spokane Transit Authority
Effectiveness StatementEntry Materials
Special Event
Title
Tri-Rail's "Ride & Play" campaign to promote commuter rail to leisure travelers Entrant
South Florida Regional Transportation Authority
Effectiveness StatementEntry Materials